A blog is an invaluable tool for business to have, and professional maid or cleaning companies, in particular, can benefit immensely from maintaining one. It will let you give your brand more humanity, attract many new visitors each month, and solidify your online presence with those already familiar with you. You probably know all of this already, but you have a big problem: What should be your first topic?
If you have a cleaning company, blog ideas might be hard to come by. The trick is to start on a very general note and work your way down by taking into account your audience’s needs and preferences. If you still don’t get the hang of it or want to see a few examples before starting your own, this is the list for you. We bring you six compelling topics to write about on your cleaning blog!
1. Showcase the best products of the season
The cleaning industry is enormous, and you can take advantage of the always-changing tools and products that your team is using. The launch of a new product or a small showcase of different items is a perfect opportunity to tell your audience how you solve problems subtly. Make sure to describe each product in simple terms, listing some of its best features and how it performs in the field—subtly indicating how you work to solve their problems as well. Make sure to always write these about products and services that relate directly to your cleaning checklist, so that you have an easier time transitioning to your Call-To-Action.
2. Write checklists on how to keep different rooms clean
Sharing information on how to keep the house clean serves a double purpose. Not only does it tell your clients how much work goes into your service, but it also helps them maintain a higher standard of cleanliness, which you will appreciate the next time you visit! It’s essential to give your customers a taste of valuable content that they can apply to their own lives so that they come to trust your expertise; remember this will help you pull them closer to your services if they are qualified leads. If you focus only on selling, you might lose their interest quickly.
3. List the benefits of a professional cleaning service
There’s no need to be shy! Hiring a professional maid or cleaning service is something that many people are on the fence about, and your list could be the thing that turns them on to the idea. And what better way to convince them of going for it than on your website? Honesty is still the best policy, and being honest about how good you are at your job is part of that. From your team’s attention to detail to the easiness of booking your service, there’s no limit to the way you can break down your benefits into a blog entry.
4. Problems with a solution
Housekeeping is an ongoing process. An excellent way to position your company’s authority on the matter is to talk about the most common problems (or some particular ones) that people face when cleaning their house and the most sensible solution to them. People like straight, easy answers when it comes to their online searches, so be as concise as possible, always leading them towards your Call-To-Action or at least pushing them further on their buyer’s journey, so they ask for your business.
5. Problems that need solving
A variation of the topic above is the many problems that people face when cleaning their house, and that can’t be easily solved or explained. Think of it as listing the most common symptoms of a problem with no apparent solution. These topics are usually top performers when it comes to bringing traffic to your site because that’s the way people make most of their online searches, so many prospects are bound to reach your website through that blog post. Be careful, however, as most of them won’t be qualified right out of the door, and you will need to nurture them to sell them on what you offer.
6. Talk about your service areas
Everyone likes to read good things about their town or city! Your potential customers are no different, and there’s a way to integrate that topic into your blogs: Service areas. Likely, your company is not limited to a single place, and you take jobs from several locations within your county. Well, you can talk about the best places to vacation in your state, the best local attractions, the most interesting stories behind their names, and that’s only the beginning. Be sure to mention how working in each of them has impacted you and your team.
There you have them. These are some general cleaning service blog topics to help you and your writers start on your own by adding the details that your audience finds interesting. However, if you’re a small operation or can’t find the time to worry about the finer details of content marketing while handling your business, there are other ways to make your blog an efficient tool.