Google Adwords
Cleaning Program Overview
What are cleaning service leads running these days?
Based on running hundreds of google ads campaigns for Cleaning Services we have seen the average cost per lead between 15-30 each.
Though each market is different, the average cost per click is somewhere between 6-8 dollars, but that's not what matters is the actual cost per conversion or conversion rate is makes the difference in a successful campaign.
What we consider a good conversion rate is a minimum of 20% so just about 1 in every 4 clicks converts into a lead.
What defines a lead? A lead is someone who either called you, completed a quote request via an online form or if you have online booking, actually booked a cleaning.
Follow Up is Key for Google Ads
In today's aggressive advertising era, you have to be on top of your game, having a highly targeted Google Ad's campaign for your cleaning business is only part of it.
Now once you get those leads you have to close them! A great follow up system looks like this. The lead comes in, they get a call, and an email instantly maybe even add a text message into the mix.
Then rinse and repeat! Most clients will call up to 3 times, and text at least once as well as sends emails until you consider that lead a cold lead, where you can send them to a branding email drip so you are there when they are ready to purchase.
A good closing rate is 25% or higher for Google Ads with our campaigns.
What should you spend on your Google Ads budget?
This varies per market and client, but we suggest a minimum of 1000.00 in google adspend for our Cleaning clients.
If you have the budget, then this should be a portion of your total marketing budget of 7-8% of gross revenue. For our clients doing close or above 1 Million in annual revenue the as spend is close to 3000-4000 per month.
Knowing your ROI is key for Google Ads
One of the great reasons you run a cleaning business is because of the recurring revenue so make sure you are including the lifetime value of those leads you are closing to properly measure the ROI you are getting from Google Ads in your cleaning business.
Even if you get One Time's cleaning there is an opportunity to upsell recurring services after you have amazed them your high-quality cleaning. Chances are even if they don't buy they will use your services more than once per your, so the value of that lead is higher than just the first cleaning you performed for them.
WE MONITOR YOUR CAMPAIGN, CHANGING
AND TESTING ON A WEEKLY BASIS.
Call Tracking
Call Recording
Landing Page
Development
Landing Page
Optimization
Custom 9 Touch
28 Day Email Drop
Launch27 or CRM
integration w/Zapier
Click Fraud
Monitoring
Click Fraud
Prevention
Ad Copy Split
Testing
Quality Score
Optimization
Monthly
Reporting
Client Marketing
Dashboard
Lead Notifications
dedicated account
manager
voice mail drops
YOUR MARKETING DASHBOARD
Transparency is key to everything we do for our clients. That is why we offer this intuitive marketing dashboard with real time analytics to track your campaigns. Giving you one place to tracking all your advertising metrics.
ANALYTICS
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Here are some of our highlighted cleaning clients we have run Google Ads for.
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