Hy everyone Ray here from get cleaning clicks this is our first video that we’re putting together for a series of quick marketing tips on how to help your business grow through internet marketing and I want to start at the basics in the very beginning some of this may be not advanced enough for you guys but you know just just take it one second at a time these are only five minute videos they’re maybe there’s a little nugget that you can grab out of this!
I know some of you guys have developed your own SEO strategies or your own Google ad strategies and they’re working and that’s great however all I want to do is add value I want you to get a little bit of take away from everything that I offer you guys and today we’re going to start with the homepage of Google what is Google?
Google is a search engine and it’s where people go to to find things products and services google has competitors like Microsoft AOL back-in-the-day Yahoo but Google is the most widely used and pretty much everybody else just tries to simulate what they do they have the most data they have the most traffic and they bring the most value to any cleaning business so that’s why Google is the most the single most important search engine to show up on now when people are searching for a cleaning service today!
We’re looking at cleaning services in Boston Mass, now you know maybe this is “maid services” maybe it’s “house cleaning” whatever the search term is we’ll get into that in a later video but people type it in when they’re looking for a service in their area if I lived in Boston and I wanted a cleaning service that’s what I would type into find you.
Google Local Services for your Cleaning Business
Now, what we’re looking at here there’s there’s for opportunities where there’s actually five opportunities to show up on the home page of Google and I’m going to go through them real quick and then I’m going to come back and explain them so number one this is Google Local Services what this is this is the Angie’s List and homeadvisor killer what they did is they created a Google lead generation portion for their searches and you pay Google per phone call or per lead so even if people click and and don’t call you you don’t pay for it you only call unless they request a quote or or book through online it’s their old that’s their own platform that they use and this is an amazing thing everybody should be utilizing it you know what I’ve heard in the industry overall and the vast majority is that the closing ratios are fairly high about 50 percent all right so that’s step one.
Google Ads for your Cleaning Business
step two this is google adwords this is different from google local services google adwords is where you position your keywords to show up based on your bids and then people click those ads and when they click those ads it cost you money now there’s many rules to this you should develop landing pages you should do conversion tracking to measure the results to optimize your campaign and all that but that’s basically what this is.
Google my Business for your Cleaning Business
Then we have your Google my business your Google my business is probably the single most important and effective marketing tool that you can have on page one of Google if you show up in the 3 pack here and you have reviews this is where the majority of your leads are gonna come from people will bypass this they will bypass this and they will come down and click this and call you or go to your website and fill out a form if you’re running google adwords and you have the extension location enabled an ad shows up here and this will be a paid advertising so they’re actually before shown here with the paid ad at the top everybody should be doing this the conversion rate is extremely high with that so there’s some things that we’ll get into about that later on down the road too.
Organc Rankings for your Cleaning Business
then down here this is your organic this is where your website shows up for keywords that are typing it that people are typing in so cleaning services boston mass you know yelp that’s famous for showing up number one here’s made sailors cleans and i know him and then a couple of the franchises and the big names are showing up here’s another one that’s showing up that’s an independent and then chuck maids you know him as well and then some more google ads down here so really that’s everything on the homepage uh that’s what’s important for your business now the next video we’re going to talk about keyword research and i’m gonna go into detail of how you could do keyword research and why it’s important and we’ll see in the next video thank you!
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