Thanksgiving is coming and you have a small business. What a combo! Probably you’re thinking about how to take advantage of this holiday. Make coupons? Give away free stuff? And how is this going to increase your sales or business exposure? Well, every one of the successful holiday marketing campaigns you see is based on one thing: strategy.
Every business is different, and consequently, the best marketing strategy varies for each one. You have to think of your customers, their worries, and aspirations on this Thanksgiving. To help you with that, here we tell you the best thanksgiving marketing ideas for your business.
Thank your best customers
Usually, new customers are easy to get; what requires more effort is to maintain a regular customer. On this holiday, say thank you to your loyal customers with kind words and gifts. You can also make a secret sale for them, using a landing page for example, just for this special promo.
Make holiday-themed gift cards or gift certificates
How about this: you are hosting the Thanksgiving dinner in your house and now it’s time to clean all the mess, then a relative of yours gives you this creative gift card valid for one home cleaning service. Your business will be the hero of the night!
Assemble a cross-promotion with another business
Think about your customers, how can you make their holiday more easy-going? Here’s an idea: team up with another business. You can do a cross-promotion with a catering service company and include your cleaning service with them.
Participate in Small Business Saturday
In case you didn’t know, the Saturday following Thanksgiving has been donned Small Business Saturday. It’s an unofficial holiday but many businesses take advantage of it. A good day for promoting your local home cleaning service without competing with big corporations.
Produce a holiday marketing video
Not everything has to be sales-oriented. Speak from your heart and thank the community that has helped your business grow. You can add to the message important announcements, surprises or promotions that you will make in the future.
Built an offer landing page
If your home cleaning service doesn’t have an office, use the power of the internet in your favor. Built a landing page to gather info about your leads in exchange for a promotion. Use any of the previous ideas to make this deal attractive enough.
Create a social media contest
Does your business have an active Facebook, Instagram or Twitter account? Give away some free cleaning services for this holiday with a contest or a post that induce a lot of comments. This way your business will receive major exposure. Tip: you can ask your audience “what are the most annoying cleaning task they do after Thanksgiving?”
Give back to the community
If you’re willing to, partner with a charity. Many small businesses forget this option. You can give away a portion of your profit to local groups, soup kitchens, orphanages and the like. If your logo is visible enough, or you share by social media your charity activities, your business will get positive exposure.
There you have it! Remember to plan ahead, organize your work team, and apply the marketing strategy that best suits your business. If you want a little help with your web page or landing page, here in Get Cleaning Clicks can help you win leads.