A new year has started and with it new opportunities to make your business grow. Perhaps you are already using some tools and strategies on your web sites, but sometimes the focus needs to be updated. Every day, online shoppers are faster and also more challenging to please, so you have to be in top shape in your digital marketing game. That’s why we offer you this small guide about digital marketing for small business owners.
1. Don’t forget the basics
Don’t start the year trying to implement new marketing trends if your website isn’t working correctly. Sometimes we forget that a website is like a digital store of our business, open 24/7, and it could give a wrong impression if it’s not charging fast enough, doesn’t have a mobile/friendly mode, or isn’t updated.
2. Think local
Perhaps other small businesses have the chance to target their ads and content to a global market, but if you have a cleaning business, you better just aim to a more local audience. The easiest way to ensure some digital exposure is to claim your listing on search directories like Google My Business and Bing business. They are free and also can help you get prospects.
3. Create valuable content
Content is still the king. Rather than fade away, this digital trend keeps growing and developing, and many companies implement it. But don’t worry, anyone can make good content; just share valuable information about what you do and genuinely help your customers. With time, you’ll grow a loyal community that will gladly consume your service when they need it.
4. Encourage online reviews
Usually, when we think of digital marketing for business, we imagined fully-functioning websites and appealing social media posts. But, a perfect strategy for a service business is to encourage our customers to leave a review online. Good customer service is practically 90% of your business value, and it’s a good deal to let people know it through the words of your clients.
5. Embrace geofencing
As a local small business, you can take advantage of mobile technology. Geofencing will help you attract possible clients that are near you. This trend sells itself as a capitalization of “micro-moments,” in other words, it allows you to show ads and promotions to your possible clients at the moment they are searching for information or options. Awesome, right?
6. Create engaging videos
Everything is multimedia now. People surf the internet so effortlessly that they only pay attention to the best content, whether it’s funny, entertaining, or useful. Most online shoppers are trusting videos to inform them about their next buying decisions. They are searching for videos that give them answers and suggest what to buy and when. Sounds too easy, right? Of course, doing these types of videos requires the help of professional personnel and equipment, so you better plan out your investment.
Glad to help you with your marketing strategies! We hope this new year brings you more clients and success. Remember that if you ant consultation about your next step in the digital marketing world, you can contact us on our website. We specialize in cleaning service companies.