If your business has any sort of online presence (and it should!), then part of your marketing budget should be focused on helping a targeted audience find it through their search engine; to put it more simply, people should be able to find you first whenever they Google terms related to your business.
SEO can help virtually any business out there and is one of the best ways to get clients for cleaning business, but we’re focusing on the benefits that your cleaning business can get from this optimization process and why it’s one of the best ways to get new clients at a low cost. Let’s check it out!
To a potential client, first does mean best
There really is much more to SEO than just being the first result of an internet search, especially from the perspective of your target audience. While the benefit of sitting atop the search results and the higher exposure for your website speaks for itself, this also instills a sense of trust and recognition for your brand in people’s heads, since businesses at the top are generally perceived to be more trustworthy.
SEO is also focused on creating informative and relevant tags, titles and meta descriptions of your content, which means people will easily relate your business to the keywords they used in their search from then on. Since your website seems to “get” their inquiry, they’re more likely to do business with you.
A cost-effective increase in traffic
Now let’s see what happens when you go from first sight to first click. You’ll receive a higher rate of impressions and clicks by having a top position as a search engine result, therefore increasing your website’s traffic. Now that people are in, they can read through your content and then be channeled into other parts of the site to better know your business.
SEO is an inbound strategy, meaning that instead of reaching out to people, they are subtly directed towards you. Both are effective ways to get leads, but those generated through SEO cost 61% less on average than those generated through cold-calling and other similar methods. And since the leads attracted by your website were already looking for products and services like yours, they’re already more qualified, cutting costs even further.
Your site becomes easier to navigate
In order to have your website picked up faster by search engines and making it easier for them to use it, those benefits are also applicable for human users as well. Part of what SEO consists of is, in a sense, remodeling your website so everything in it is easier to find, both for search algorithms and a regular user looking to hire a good cleaning company.
You take the competition head on
SEO has become a mainstay of internet marketing, and while there’s a big point to be made about thinking outside the box instead of emulating the competition, you should also be able to take on them in any front they open. Since SEO is such an effective method of increasing your leads, staying out of the game is just letting them play at an advantage.
Making sure that your site’s optimization is really effective will ensure a steady flow of leads, because staying even one spot above the competition on the first page of results, and having relevant meta descriptions with an inviting user interface, can make all the difference.
In the numbers game, SEO is a winner
Let’s say you buy 1000 visitors from a paid ad. Out of those visitors, only 2% have a real chance of turning into a client. Now take the same amount of clicks, but this time got from SEO, and 4% will turn into a sale. This conversion rate means that the increased ROI (return of investment) is leagues above any other marketing form.
Even if your cleaning agency is the absolute best out there, you still have to earn people’s trust. It’s been a long time now since people stopped trusting ads in general, finding them obstructive and undesirable in their browsing experience. What they trust the most is the feeling of finding the perfect business by themselves, and that’s what SEO for cleaning services provides.
Get cleaning clicks specializes in SEO directed at cleaning services, making sure that your target finds you first and has an easy time of going through your website and recognizing the full value of your brand. If you want to know more, be sure to visit our site so we can help you reach the top today.