Once you open your business and gain some customers, you already know the ins and outs of your work routine. You start to think about marketing how to promote your cleaning business; perhaps exploiting the potential of a social media page or gaining leads with a landing page. You have surely heard of these things and the success they bring.
But before you start investing time and money in advertising, you need to structure a cleaning business marketing plan. This essential guide to begin marketing your cleaning business will help you order your thoughts and cultivate success from the foundations of your business.
Your staff comes first; marketing comes later
Before you start thinking about marketing, you have to make sure your service is of high quality. Many companies make the mistake of announcing their service before properly training their employees. This often brings a devastating consequence: customers who were attracted by advertising were disappointed by the service and write bad reviews on social media. In the end, advertising proved harmful. Train your team first!
Learn from your competitors
Your first step for market research should be founding and hiring the two or three most popular house cleaning businesses in your area and hiring them to clean your house. Write down the things they have done and the things you wish they would have done. That’s the perfect way to find some market opportunities. Your cleaning business should focus on these areas that your competitors are not serving.
Your brand is not what you say, is what you DO
Before you say anything, be sure that your business actually does it. If you want to be the fastest cleaning business in your County or city, train your employees and give them the right tools for the job. Each successful company has a series of attributes that make it special. Value these attributes, work on them. In a few words: be true to yourself.
Improve and customize: pay attention to the little things
Now that you know what the strengths of your cleaning business are, it’s time to perfect them. This step and the last one has very little to do with marketing as we all know it. This is before you start advertising your services. You have to improve, customize and fix little mistakes to finally make promises to your customers.
Communicate your brand in the digital world
Once you have the last two steps figure it out, you’re ready for some good marketing. Communicate what makes your company special. Use your logo and business name for this. Having a web page and social media accounts are essentials too. Everyone’s on the internet, more connected than ever, and you only have to know how to reach them. Customize your booking system, make it as simple as possible, and you’ll have your own office online.
Create content: be found and be booked
This is the most underrated step of all. Many business owners think that having a web page and social media accounts will do the job. The truth is that you have to feed your online pages with good content. Blogs or images that teach them to solve easy problems related to your business, like daily cleaning tips or decorating tips for their house. You have to know your customers, make their life easier with your content. Do this and you’ll be the very first option when they finally decide to book a home cleaning service.
Need help with this last step? Visit our website and grow your cleaning business today! Attract new leads and convert them into customers. Your company has a lot to take advantage of the internet.