Tiered link building is another powerful link building tactic. It’s a way of driving traffic and increasing the rankings of your cleaning service website.
No clue on what is tiered link building? Then this post will fill you in.
Here, let’s discuss tiered link building. Let’s also get into how you can use tiered link building to amplify your link building efforts for your cleaning website.
What is tiered link building?
Tiered link building is building links that support your other links. The goal is to generate higher authority for your money site or the main site you want to rank.
Think of it as a game of chess. To move your way up with confidence and strength, you want something that supports your every move.
This link building tactic works like that. Every link you make supports another link. That way, you can also move your way up with confidence and strength.
Here’s a simple diagram that shows you how it works:
And as the diagram also shows, there are different tiers.
And here’s a closer look at each tier:
Tier 1 links
These are links that point directly to your website. These are your standard links. And their power is unquestionable.
Say, a high-authority website like Forbes contains an article with a tier 1 link.
And as tier 1 links go, they point a user straight to your site. And it benefits from the link equity that the Forbes website shares.
The result? Your position in the search results will soar.
Common types include:
- Editorial backlinks
- Relationship-based backlinks
- Niche-relevant local citations/directory submissions
Tier 2 links
These are links that point to tier 1 links. They strengthen the previous links that point directly to your website.
Let’s elaborate. And let’s use the same example involving an article on Forbes that contains your tier 1 link.
So this time, your tier 2 link is a piece of content from your property on a web 2.0 site, Tumblr. And that link points to the Forbes article with a link that points to your website (tier 1 link).
Common types include:
- Guest posts
- Website links (in sidebar, header, footer sections)
- Content from web 2.0 sites
Tier 3 links
These are links that point to tier 2 links. And like tier 2 links, their purpose is to strengthen the links from another tier.
Let’s elaborate on this, too. And let’s continue with where we left off with the previous examples about links in tiers 1 and 2.
To review, an article on Forbes contains your tier 1 link. And your tier 2 link, on Tumblr, promotes that link.
So this time, an example of a tier 3 link comes from a website comment that mentions relevant text and links to the content of your tier 2 link on Tumblr.
What makes this a tier 3 link? It supports your tier 2 link.
Common types include:
- Website comments
- General directory submissions
- URL redirects
Does tiered link building work?
As the first statement you read in this article goes:
Tiered link building is a way you can
drive traffic and increase the rankings
of your cleaning service website.
So yes, tiered link building works as long as you do it consistently.
It’s up to you if you build links manually. Or you can do it automatically using tools like GSA Search Rank Tracker.
Either way, be consistent. And create multiple quality backlinks.
Confident, you can stay consistent? Then you should have nothing to worry about.
The concept of this link building tactic is simple.
You create links in layers — with the site you want to rank at the top of all those layers. To apply this to your cleaning service website, therefore, you need to create layers of links that support its weight.
Just picture tiered link building like a pyramid. Check out the image below.
However, this link building tactic is not like the usual way you build a pyramid.
When building a pyramid, you establish a solid foundation. And once that foundation is strong enough, you add layers on top of it.
In tiered link building, it’s not like that. You don’t start from the bottom and climb to the top of the pyramid. You don’t start building tier 3 links to move up to tier 2 links then tier 1 links.
Instead, you do it the opposite way.
Your site already exists. The next step is to support — and strengthen — it from there and with links.
What is tiered link building’s importance for SEO?
Tiered link building is as important for SEO as any link building tactic. And to be specific, here’s what it can do for your cleaning service site:
- Pass on link equity – Each site you include in your tiered link building strategy receives value. Each site’s power and authority increases.
- Maximize the power of traffic sources – As you categorize links in tiers, you learn to sort out which links can drive better traffic to another.
- Increase your primary site’s authority – And with the maximized power of traffic sources, your primary site becomes more powerful, too.
Second-tier link building strategy
The subject of second-tier link building often comes up during discussions of tiered link building. And this is where guest posting also enters the picture.
What is guest posting?
Guest posting is posting as a guest author on other websites. And by posting as a guest, you can include links on your posts.
It’s an effective link building technique. The more powerful the sites where you submit guest posts are, the more powerful your backlinks are.
How are guest posts relevant to second-tier link building?
Guest posts and second-tier link building go hand in hand. This is because they’re shooting for the same goal.
Their focus? Creating and nurturing relationships with webmasters. No self-promotional links that point directly to your website. Only plain and quality discussions.
How to build quality second-tier links with guest posts
Search for authoritative websites where you can submit a post as a guest. Make a list of these websites.
And once you have it, follow these rules:
- Read submission guidelines – Turn to this before you submit a pitch for a guest post. Find out what the webmaster wants in relation to content quality, word count, and more.
- Be one with a website’s audience – Know what tone the audience of a site wants — is it a friendly or professional vibe? And create content this way.
- Submit relevant content – Align your guest post’s tone with the overall feel of the site. Create useful content, too.
Tiered link building is like any other link building — and generally, SEO — tactic. The rule is to use it properly.
And like every other link building tactic, focus on building quality content that comes with links. Sure, building links in quantity is great, too. And the more links you get, the better.
However, if those links aren’t built with quality, it’s best to eliminate them. They could drag your cleaning service site down instead of lifting it.